Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how northeastalarms.co.uk ("we," "us," "our," or "the Site") collects, uses, and protects your personal information when you visit our website. We are committed to safeguarding your privacy in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We may collect the following types of information:
- Personal Identification Data: Your name, email address, and contact information when you voluntarily provide it through forms, subscriptions, or inquiries.
- Technical Data: Your IP address, device type, operating system, browser type, and unique device identifiers.
- Cookies: Small data files stored on your device that help us recognize you and improve your experience.
- Usage Data: Information about how you interact with our Site, including pages visited, time spent, links clicked, and referral sources.
- Affiliate Data: Tracking data related to affiliate links and referrals to third-party casino operators.
How We Use Information
We use the information we collect for the following purposes:
- To conduct analytics and understand user behaviour on our Site.
- To track affiliate referrals and commissions from partner casino operators.
- To improve, maintain, and enhance the functionality and content of our Site.
- To send newsletters, updates, and promotional content (with your consent).
- To comply with legal and regulatory obligations.
- To detect and prevent fraud or misuse of our Site.
Cookie Policy
Our Site uses cookies to enhance user experience and track affiliate activities. The types of cookies we use include:
- Essential Cookies: Required for basic Site functionality and security.
- Analytics Cookies: Used to understand how visitors interact with our Site.
- Affiliate Tracking Cookies: Used to track referrals and commissions from partner casinos.
- Marketing Cookies: Used to deliver targeted advertisements and promotional content.
You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to non-UK casino operators and other third-party websites. We are not responsible for the privacy practices, content, or policies of these external sites. Any casino operators or affiliate partners you visit through our links are independent organisations, and we strongly recommend you review their privacy policies before providing any personal information or engaging in gambling activities.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the right to:
- Access your personal data and obtain a copy of information we hold about you.
- Rectify inaccurate or incomplete personal data.
- Request erasure of your personal data ("right to be forgotten").
- Restrict or object to processing of your personal data.
- Withdraw consent at any time (where processing is based on consent).
- Request data portability in a structured, commonly-used format.
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are located outside the UK, additional privacy rights may apply under relevant laws such as the CCPA (California) or GDPR (EU). Please contact us for jurisdiction-specific information.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:
- Analytics data is retained for up to 12 months.
- Affiliate tracking data is retained for the duration of the affiliate relationship plus statutory retention periods.
- Email subscriber data is retained until you unsubscribe or request deletion.
- Server logs and IP data are retained for up to 90 days for security purposes.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a privacy concern, please contact us:
Email: privacy@northeastalarms.co.uk
We will respond to all legitimate requests within 30 days in accordance with applicable data protection legislation.
This Privacy Policy is subject to change at our discretion. Updates will be posted on this page with the "Last Updated" date. Your continued use of the Site following any changes constitutes your acceptance of the revised Privacy Policy.